Hello – and welcome to this month’s
Ezine…which is on the topic of coffee.
Born and Grown in Africa - Coffee:
It is 4 A.M., my day begins. At this stage of my life, I do not need
an alarm to awaken from a sound sleep—my “internal clock” lets me
know that morning has arrived.
I am standing by my espresso machine—having loaded it with freshly
ground coffee--the water is shooting through the coffee holder. I
can smell the scent of freshly brewed coffee. I see the frothy head,
creamlike line forming on top of the coffee cup. I anticipate
tasting it. Then as I sit down to read the morning news on BBC World
Service, I take a sip of my espresso coffee, which someone grew and
picked in Africa, Asia or South America.
I live in a small town on the west coast of the USA that has more
coffee outlets than any other town in the USA on a per capita basis.
Wherever
you go there is an espresso – coffee dispensing station. Every gas
station has a drive through or drive by where my fellow town
residents are getting their caffeine fix, and that is not just in
the morning, many of them are open 24 hours per day. When it comes
to Coffee shops we are number four per capita in the USA.
The reality a lot of people are making money on the sale of
coffee—indeed everyone involved in the coffee industry is making
money except the coffee growers throughout the world and in places
where my heart is, Africa.
In African countries like Uganda, Rwanda, Ethiopia, coffee is
selling for 50 cents a pound. However, I recently purchased some
Ethiopian coffee here in my town in the USA for around 4 DOLLARS a
pound. –and that’s the “low end” price for this type of blend…you
can buy similar coffee from Harare, Ethiopia for over 10 DOLLARS a
pound!
Most of the time I use French roast coffee that boasts on the
package “Earth Friendly-Concern for Nature – Care for People –
Respect for Environment.” All the right words, but to me labels on a
package can be like a bumper sticker—empty words, slogans that are
not reality. Advertising on a package of French Roast coffee just
might be simply cheap talk; talk that caters to the buying public
but more often ignores the grower.
I’ve met coffee farmers both in Uganda and Kenya and I can tell you
this, their homes have none of the affluent aura and elegant
ambience of a North American coffee house --affluence all brought
about through the sale of coffee. Yet, in most of
East Africa, there are no “trendy” coffee shops—only people (coffee
growers) operating in survival mode. . On an African coffee farm,
there’s no discussion about the latest coffee “specialty”….just
concerned discussion about the falling price of coffee, yet again,
and how one will manage to eke out an existence. In Africa where the
coffee is grown, there is a mother wringing her hands, worrying how
to take care of her children for another day since coffee crops that
used to give them enough profit to make a “bare essentials”
lifestyle, are now dragging them into a hopeless, bottomless pit.
There in Africa is a father looking over his coffee farm, hoping for
a miracle, but only find another disappointing season.
Coffee has a long and intriguing history of which most people are
unaware. . Both major varieties of coffee have their origin in
Africa. The Arabica bean comes from the highlands of Ethiopia and
from there has been transplanted throughout the world. . Arab
traders took coffee into Yemen and beyond. It was called the wine
nectar of the Islamic world. The Sufis loved it since it allowed
them to gather and worship late at night at their dhikr and, with
the aid of coffee, remained awake to seek God with a clear mind.
Mocha in Yemen became the chief trading center for coffee and,
although Yemen grew coffee in abundance, Ethiopian coffee from
Africa remained the best and most sought after and costing more.
Another kind of coffee variety is found in the forests of Uganda and
the Congo –“Robusta” coffee. The Buganda tribe chewed the coffee
cherries during the blood brothers ceremonies in times of old.
Robusta coffee is not the same quality as Arabica, but it grew in
abundance; it too was exported to other places in the world. After
the Vietnam War the World Bank encouraged Vietnam to plant Robusta
coffee plants resulting in a huge infusion of lower grade coffee
that caused a reduction in price. In the 1980’s the USA withdrew its
support from the International Coffee Organization and its
International Coffee Agreement which guaranteed a fair price. Until
the demise of this agreement, coffee did not go beneath a dollar a
pound. However, the collapse of the agreement resulted in chaos for
the coffee growers around the world.
Coffee prices in Uganda have plunged to as low as 30 cents a pound.
At the same time, the cost of coffee at Starbucks and your nearest
coffee shops were not reduced accordingly. What does this mean? It
means that corporations like Nestle, Proctor and Gamble, Kraft and
Starbucks are getting richer and richer, while the East African
coffee farmers become poorer and poorer. These African coffee
farmers have no answer for their children when they ask…”where will
our next meal come from?”
Coffee has changed the world as we know it. The coffee houses of
Europe were the hotbeds for social change in England, France,
Germany and Austria. Coffee houses were banned by various rulers
since they did not a want clear thinking populace to run them out of
office. In America, it is documented the American Revolution was
conceived in a coffee house and, even today, coffee houses provide
places were business is conducted, where the Internet is accessed,
and where people meet for social and romantic interchange. All of
these modern day, trendy coffee “emporiums” are turning out huge
profits for the various coffee shop chains. Not so for the coffee
growers in East Africa.
What will it take to bring some hope for change to the coffee
growers of Uganda, Kenya, Rwanda, Ethiopia and other impoverished
coffee growing nations?
A good beginning would be to give the African coffee farmers and
entrepreneurs “equal access” to the Western markets—African coffee
growers are not seeking handouts or “aid” (which is really a form of
international welfare that enslaves the recipients even more than
the slavery of the colonial era)…instead all they are seeking is
access to the coffee consuming countries so their crops can be sold
at a fair price.
Laws are still in existence today that were drafted during the
colonial era hundreds of years ago—these laws restrict the African
coffee growers from roasting or packaging coffee for retail
consumption and stipulate they can only sell the green coffee beans.
African coffee growers believe their coffee to be a quality product
that can be marketed throughout the world—in fact; in a test run in
Chin, Ugandan coffee houses are selling Ugandan coffee rapidly with
very favorable response from the Chinese yuppie coffee drinking
public.
Politicos from the Western nations, along with the UN and various
NGO’s purport that Africa needs “poverty reduction”. I’ve not yet
met an African who chanted the mantra. ”Today I am going to work on
poverty reduction”. Africans know their lot in life will improve
through material wealth. This wealth could come from an Africa that
is allowed to not only GROW coffee and other items such as tea and
cotton, but to also increase the value of these products by being
allowed to roast, pack and sell the finished product.
African coffee growers need an open marketplace for their
crops—along this line, some hopeful news--just recently a British
grocery store chain began carrying Rwenzori coffee—and it is
selling!! This instance clearly illustrates how Western nations can
TRULY aid Africa, not through “hand outs”, but by empowering African
people through unrestricted trade and distribution channels. As
coffee flows north from Africa, goods needed within Africa will flow
south from other countries, thus, poverty within Africa is reduced
and new wealth is created—for both Africa and Western nations.
5 grams of roasted coffee are necessary to make one cup of coffee
that sells for $2 to $3 at Starbucks. 1 pound of coffee can make 100
cups of coffee that retails for $200 to $300. Green coffee beans are
sold for an average price of 50 cents per pound! And, even more
dismal a statistic, the African coffee growers receive less than ½
of a percent of the cost of processed coffee!
Hopefully, there will be an ever increasing trend of “sharing the
wealth” through an open marketplace for processed African coffee
made by Africans and distributed throughout the world.
It is 4 A.M. in the morning and once again I am brewing a fresh cup
of coffee, my thoughts go the growers in Africa and “may Trade
prevail over Aid and African coffee growers thrive”…jon.
A short video from a coffee co-operative in Uganda